Don’t Listen To YouTubers for Business Advice!

Don’t Listen To YouTubers for Business Advice!

With the rise of social media and online influencers, it’s easy to get caught up in the hype of YouTubers and their supposed expertise on business advice. But the truth is, not all advice is created equal, and blindly following the recommendations of someone who has found success in their own niche may not necessarily work for you.

One of the biggest dangers of taking advice from YouTubers is something called survivorship bias. This occurs when we only look at the successes and ignore the failures. In other words, YouTubers are only showing us what worked for them, but we don’t see the countless attempts and failures they experienced along the way. This can lead to a skewed perspective on what it takes to achieve success in business.

Another issue with taking advice from YouTubers is that their advice may not be tailored to your specific needs and circumstances. Business is not a one-size-fits-all endeavor, and what works for one person may not work for another. YouTubers may offer general advice that worked for them, but it may not be applicable to your industry, target audience, or business model.

So, what should you do instead? The answer is simple: focus on proven fundamentals that work for most people most of the time. These fundamentals and principles are often straightforward, such as solving problems for your target audience, focusing on providing value, and identifying your unique business opportunity.

For example, if you want to make six figures, it usually comes down to selling one product or service to one kind of person, using one main channel, such as phone or email, in-person, social media, or whichever platform your target audience prefers. If you want to make seven figures, you need to do the same things consistently over a long enough period of time. And if you want to take your business from seven figures to eight or nine, then it’s time to start adding more systems and operations, marketing channels, and building a team.

In conclusion, while it may be tempting to seek advice from YouTubers, it’s essential to approach their recommendations with a critical eye. Instead, focus on the proven fundamentals that have worked for most people most of the time. Identify your unique business opportunity by analyzing your skills, interests, and market demand. Remember that value is the name of the game, and by solving problems for your target audience, you can achieve the success you desire.