Bharathi Hospital’s Website Development and Online Presence
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
developers and digital marketing experts to revamp their online presence and provide a seamless user experience for their patients. The primary goal was to create a modern and informative website that showcases the hospital’s services while expanding its online visibility through effective digital marketing strategies.
Project Goals:
Website Development: Develop a user-friendly and visually appealing website that highlights Bharathi Hospital’s medical specialties, facilities, and patient care.
Online Visibility: Increase the hospital’s online visibility and search engine rankings through SEO and content marketing efforts.
Social Media Engagement: Build a strong social media presence to engage with the community, patients, and potential clients.
Project Timeline:
Website Development Phase: 3 months
Digital Marketing and Social Media Engagement Phase: Ongoing
Project Execution:
Website Development:
Conducted detailed discussions with Bharathi Hospital’s team to understand their unique services, target audience, and website requirements.
Designed a custom website with a responsive layout and intuitive navigation to ensure an optimal user experience across devices.
Created dedicated pages for each medical specialty, providing comprehensive information and patient testimonials.
Implemented clear call-to-action buttons for appointment bookings and inquiries.
Search Engine Optimization (SEO):
Conducted extensive keyword research to identify relevant medical keywords and patient search queries.
Optimized website content, meta tags, and headers with targeted keywords to improve organic search rankings.
Implemented technical SEO elements to enhance website crawlability and indexing by search engines.
Content Marketing and Blogging:
Developed a content marketing strategy to create informative blog posts on healthcare topics, patient education, and preventive care.
Regularly published high-quality and shareable content to establish Bharathi Hospital as an authority in the medical field.
Social Media Marketing (SMM):
Conducted a social media audit to identify key platforms and analyze competitors’ social media strategies.
Developed engaging and relevant social media content to connect with the community and foster patient engagement.
Utilized social media advertising to expand reach and promote hospital services and events.
Online Reputation Management:
Monitored online reviews and feedback to promptly address patient concerns and maintain a positive brand image.
Encouraged satisfied patients to leave positive reviews and testimonials to enhance the hospital’s online reputation.
Results and Achievements:
After 3 months, Bharathi Hospital’s new website was successfully launched, providing a seamless user experience and comprehensive information about their services.
The implementation of SEO and content marketing efforts resulted in increased online visibility, higher search engine rankings, and organic traffic growth.
The hospital’s social media engagement and community interactions fostered a loyal following and strengthened patient relationships.
Moving Forward: The collaborative team of web developers and digital marketing experts continue to work closely with Bharathi Hospital to adapt strategies, update website content, and maintain a strong online presence. The ongoing focus remains on patient education, community engagement, and consistently delivering high-quality healthcare services.
