Inside Look: How Netflix is Dominating the Streaming War

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Netflix is Dominating the Streaming War

Netflix is Dominating the Streaming WarNetflix is a 150 billion dollar company responsible for 15% of global internet traffic. But here’s the thing… This didn’t happen by accident. Meet the marketing genius behind all of Netflix’s most recent viral wins, Marian Lee: Marian Lee took over as Chief Marketing Officer just 1 year ago – and from the global success of Wednesday to the enduring virality of Glass Onion, she has undoubtedly been creating some serious waves.

Netflix is Dominating the Streaming War

To do this, Marian is utilizing three key tactics:

• 🎥 Physical Advertising

• 🤝 Influencer partnerships

• 🚀 Maintaining the hype

Physical Advertising

Netflix builds hype for upcoming releases by using a series of witty billboards and carefully placed physical ads, creating familiarity with characters before they have even hit our screens.

Billboards for Wednesday in LA, for example, featured the character alongside a quote saying: “I read your screenplay. It’s time to rethink your writing career”

Influencer partnerships

Netflix is teaming up with content creators to drum up buzz for new releases – such as partnering with

@MrBeast to offer an unwitting couple a once-in-a-lifetime trip to the Paris, to see the premiere of Murder Mystery 2.

Maintaining the hype

Netflix is analyzing the content that audiences are creating surrounding released shows.

For example, they identify the moments the audience is most obsessed with, the sound bites they are using – and shape Netflix brand’s content around it. This is skyrocketing engagement on Netflix’s social accounts.

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