Five overlooked SEO guidelines. I've been working with SEO for years. Although there are numerous statistics and data about SEO and what strategies work and which ones don't, I won't bore you with them in today's video. Instead, I'd like to talk about some of my personal experiences, as well as what I've learned through the years and how you may use that knowledge to improve yourself. The majority of these teachings are uncommon, and it's likely that you've never heard of them. Updating content frequently The first lesson is that frequently updating material is preferable to increasing the number of links. To rank, you need links, I am aware. Go out and create some links if you don't already have any. We discovered that from an SEO standpoint, you fare far better if you establish fewer links but update your material more frequently. And when I say updating, I don't simply mean changing a few words or an image here and there; I mean improving the page in any way necessary so that it serves your users' needs better than anyone else's, or in other words, better than your competition. Spend extra time upgrading the links, especially if your website is well-known. If your website is new, it won't have a lot of material. website, you probably don't have many links, focus…